Connecting football fans to the game, wherever they travel 🚌⚽
To launch CANAL+ Myanmar FG’s exclusive Premier League broadcast, partnered with FMIDecaux to dominate Yangon’s streets with a high-impact OOH campaign.
Featuring bold visuals of top football stars paired with integrated QR codes, the placements gave commuters a direct path from street-level viewing to digital subscription-no extra steps needed.
Deployed across FMIDecaux bus shelter & city information panels, the campaign delivered round-the-clock visibility in the city’s busiest, highest-football corridors, turning everyday commuters into brand touchpoints.
